When Rejection Feels Good
For the most part, rejection from a chiropractic lead is a bummer. You spent budget on advertising to get the lead to your website. You worked earnestly to create a professional, useful design for...
View ArticleYou’ll Thank Me Later
You may be coming to Chiropractic Marketing 360® wondering what a good “design” is for your website. Here’s the short version: A good website design gets the visitor to take an action that they’ll...
View ArticleChiropractic marketing is…
…more than just ads, website designs, and SEO. Marketing for your chiropractic services is the way your receptionist answers the phone. It’s not keeping patients waiting too long. It’s the...
View ArticleAvoid Chintzy Chiropractic Selling
We assume you’re a fair and reputable chiropractic clinic who puts the needs of your patients first. However, if you tend to push things in terms of sales honesty, or you find yourself in lean times,...
View ArticleWhen it’s time to sign your chiropractic marketing contract…
So you’re ready to build out your chiropractic marketing campaigns and grow your business. The critical moment arrives: time to sign the contract. What should you be looking for? Here are a few...
View ArticleYour Chiropractic Blogging Diary
Why do you think visitors to your chiropractic website read your blog articles? What types of questions do they need answered? At first, you may think you’re educating prospective patients in the...
View Article6 Steps To Chiropractic SMM Success
John’s chiropractic business needed an influx of new patients, and social media marketing looked to be a good area to target. Here’s the steps he took to create a successful social media marketing...
View ArticleBeware the “Medicine-Show Hokum Hustler”
I recently spoke with a chiropractor who was confused about online marketing. He met with a digital marketing consultant who had some extraordinary advice. The consultant, it seemed, could turn around...
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Call Only Campaigns for Chiropractors
Chiropractic pay-per-click advertising can be competitive – and therefore expensive. In some markets, we’ve seen chiropractors bidding up to $50 per click for top of page ranking. With that high of a...
View ArticleThe Best Time To Keep A Chiropractic Patient
As a chiropractor, you know the best time to seek care is before the patient is in so much pain they can barely make it to your office. If you’re going to take a test, the best time to study is before...
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